Let the chips fall where they may. It’s a common enough saying, but not the mindset you should have as a prospective franchisee considering which concept will win your investment. Sifting through thousands of brands in a multitude of industry segments can prove daunting even for seasoned business professionals—and more so for first-time franchisees. That’s where the Franchise Times Zor Awards project comes in.
Designed to cut through the sales jargon and marketing speak, the Zor Awards, now in its fifth year, provides a top pick and three runners-up in each of 10 categories. We focus on return on investment in this project, which means profitability for the operator rather than top-line sales. (See page 37 for details on our methodology.)
Top-performing franchisees offer their honest insight and advice through interviews with the editorial team, and prospective owners can learn what it takes to drive sales and ultimately achieve success in each system. We also pull back the curtain on the franchisor-franchisee relationship as operators share what works and where they’d like to see improvement.
Do the research before you buy in and use the Zor Awards to help hedge your bets.
Cluck, Cluck Category Winner: Slim Chickens
Guilt-free Eats Category Winner: Tropical Smoothie Cafe