Smalls Sliders names former Krispy Kreme president as CEO

Maria Rivera joins the concept as it has more than 40 restaurants in the development pipeline.

Alicia Kelso | Dec 12, 2022

Maria Rivera has been named the new CEO of Louisiana-based QSR Smalls Sliders. Rivera previously served as Krispy Kreme’s U.S. president and has also held roles with TGI Fridays, Logan’s Roadhouse, Darden Restaurants and the Walt Disney Company.  

“I am excited to be joining Smalls Sliders early on,” Rivera said in a statement. “With strong unit economics and distinctive brand positioning, Smalls Sliders has what it takes to win. This is an exciting time for this brand, and I am eager to work alongside our partners to drive forward the impressive work they started. I look forward to bringing the incredible and innovative Smalls experience to new guests across the country while executing on the company’s growth agenda.” 

Related: Smalls Sliders draws backing from Walk-On’s investors

Under Rivera’s leadership, Smalls Sliders will accelerate previously announced plans for franchise growth. The company first opened in 2019 and now includes five locations with more than 40 in the development pipeline.

Small Sliders is owned by Pro-Football Hall-of-Famer Drew Brees and Brandon Landry, CEO of Walk-On’s Sports Bistreaux. 10 Point Capital also joined as owners earlier this year, adding to its portfolio which includes Slim Chickens, Walk-On’s Sports Bistreaux and previously Tropical Smoothie Café.

“Maria brings the energy and tenacity necessary to build a successful brand,” Landry said in a statement. “The quality of our slider was really what hooked Maria. Her passion for people and operational excellence, her deep industry expertise, and her commitment to build and develop winning teams will enable our franchisees to successfully expand across the country.”

Contact Alicia Kelso at Alicia.Kelso@informa.com

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