Charles Watson is the Chief Executive Officer for Tropical Smoothie Café and is currently in his 13th year with the brand. He has grown the Tropical Smoothie Cafe system to more than 1200 open locations, many of which were signed while he was in his previous role as Chief Development Officer until 2018. Charles focuses on the brand’s vision to Inspire Better in the lives of Tropical Smoothie café franchisees and guests alike. 

Charles enjoys spending time with his wife and two young children who view his role as “pretty cool” since they get smoothies pretty often. He enjoys golf and fishing, though he is terrible at both.

Experience 

A veteran franchise professional, Charles has worked for several hospitality-related companies including Wyndham Hotels & Resorts, Intercontinental Hotels Group (IHG), US Franchise Systems, Inc. and Hospitality Real Estate Counselors (HREC).

Education

BS, Cornell University
MBA, University of Georgia