Named Entrepreneur's

Fastest Growing Franchise 2021, 2022


Top 100 of  The Top 500 Franchise List

Salon Suites Concept
Phenix Salon Suites
Investment Date: March, 2018

Phenix Salon Suites provides stylists with all the benefits of salon ownership without the expenses and hassles typical of the industry. The Phenix Salon Suites culture is built around a deep understanding and passion for empowering salon professionals.

The brand was founded by Gina Rivera, who comes from a family of salon professionals with over 85 years of industry experience. Phenix Salon Suites has been recognized as one of the fastest growing ‘salon suites’ brands in the US. In April 2019, leading franchise industry publication, Franchise Times, featured Phenix Salon Suites, and founder, Gina Rivera, as their cover article. The fast-growing brand now has over 325 locations in the U.S., and has recently expanded internationally, with the first location open in the U.K. 

Gina and Jason Rivera, Co-Founders

Gina Rivera is a well-known icon in the world of beauty. Phenix Salon Suites has been named to Entrepreneur’s Fastest Growing Franchises in 2022 and 2021 and is in the Top 100 of Entrepreneur’s Top 500 Franchise List. This success led to Rivera being featured on the Emmy Award-winning show, Undercover Boss. Additionally, she is a seasoned columnist and widely followed on social media, frequently featured in well-known publications such as Fashion & Style, Modern Salon and Huffington Post.

In 2018, Gina and Jason brought on 10 Point Capital as minority partners to assist in national brand growth, and to set the strategic direction of the company.

“I cannot express how happy I have been to have 10 Point Capital as part of my family! They are not just our partners but are genuinely part of my family. They have provided expert insights and excellent strategic planning that has helped our business see tremendous growth without disrupting our Culture and the Core Competencies of our Brand. I highly recommend 10 Point Capital to any company looking to take their business to the next level!” 

- Founder, Gina Rivera

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